The aim of this animation was to introduce the Fundraising Regulator and clearly explain its role in ensuring charitable fundraising is legal, open, honest and respectful.

I created the storyboard and visual assets for the film, developing a simple, bold visual style that made complex information easy to understand. Every scene was designed to flow naturally into the next, creating a cohesive narrative that guided viewers through the content while using strong visual metaphors and concise illustrations to keep key messages clear.

The final result was an engaging and accessible explainer animation that helps audiences understand how the Fundraising Regulator supports good fundraising practice and public trust.